At the Busworld exhibition in Kortrijk, Belgium, Scania launched a new coach: the Scania Touring. The coach is built in partnership with the Chinese bus bodybuilder Higer. Together the two manufacturers will produce buses in China for the world market, which is a first in bus manufacture. The Scania-Higer cooperation is a purely commercial partnership, where Higer stands for the bodybuilding expertise and Scania provides the chassis and the experience of international customer demands. Jointly with Higer, Scania`s team of stylists have created a coach with a distinct Scania character.
The Scania Touring is a Scania-branded product that is sold and serviced through the global Scania sales and services network. Also, parts supply will be secured via Scania`s regular service network. All in all, this will guarantee world-class product and service quality.
Scania is now concluding preparations for the market introduction in early 2010 and aim to reach an initial annual volume of around 500 units. The sales will start in the central parts of Europe and gradually expand towards the west, south and north. There are also plans for an expansion into the Middle East and Africa, as well as some Asian markets.
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