It was 50 years ago when John Deere created its Industrial Equipment Division to provide a springboard for the company to enter the construction and forestry market. Today, the John Deere Construction & Forestry Division—so named in 2000—distributes its construction, forestry and worksite products through a network of more than 1,300 dealer locations worldwide.
In 1956, company leaders saw an opportunity for the company"s products to be adapted to excel in the construction and forestry market, according to Bob Brock, senior vice president of sales and marketing, John Deere Construction & Forestry Company. Thus, the Construction & Forestry Division was born.
"Fifty years later, the Construction & Forestry Division serves customers all over the world, with sales of nearly $6 billion," Brock said. "Our construction equipment performs the full range of earthmoving and material handling work, and John Deere forestry equipment is used in full-tree and cut-to-length harvesting operations and in mill yards."
In the early years, the division produced wheel tractors, crawler dozers, and elevating scrapers. In the "60s the division added backhoe loaders, forklifts, excavators, wheel loaders, skidders, and motor graders.
"The key to the success of the variety of products we have offered over the years is that John Deere has always stood for quality and customer service unmatched in the industry," Brock said. "We remain industry leaders because we are continuously utilizing the latest technology to improve the efficiency and comfort of the products we sell."
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